Who We Are

This is us

The power of being proximate

Our founders, Jim Taylor and Debbie Aung Din, launched Proximity Designs in 2004 with the commitment to create a social business for Myanmar’s underserved rural families. They saw farmers’ profound needs were neglected by the private, government and aid sectors. After 20 years working to make change happen in tough environments around the world, they put to use a powerful idea they learned at the start of their careers.

It was in the Mississippi Delta where they worked with social entrepreneur and civil rights leader, John Perkins, that they learned an important lesson: deep knowledge and understanding comes from living among those you aim to serve. Their problems become yours.

With these values, they moved to Myanmar and entered the rural market with 13 team members and two treadle pump models, working alongside rural farmers.

Hence, our name Proximity.

The mission

35 million rural people with a lot to gain

In a country where 70 percent of the population depends on agriculture, improvements in farming technology and techniques – and the credit to access them – are vital to improving living conditions.

That’s where we come in. Our mission is to increase incomes across rural Myanmar. Over the past 16 years, our customers have seen an average annual income increase of 30 percent by using our products and services, which helps put food on the table, keep kids in school and set families up for a brighter, easier future.

Agility through moments of change

While our mission has always stayed the same, over the years we’ve adapted quickly, responding to changing needs. This couldn’t have been more true in the days immediately after Cyclone Nargis hit the Ayeyarwady Delta in 2008. That year we shifted gears, employing our distribution network to eventually deliver over $17 million in emergency aid to 1.2 million farmers.

As we grow, we continuously aim to deliver the most impactful products and services for our customers. Now we see ourselves at an inflection point – moving beyond treadle pumps to scale a wider platform of agricultural services, coupled with nation-building to help Myanmar’s farmers achieve their goals.

Social and enterprising

Being a social business, our aim is to have deep sustainable impact at a large scale. Our revenue model is 35% earned revenue from the farm technology and agronomy products we sell and 65% philanthropic capital. Our grants allow us to invest in product design, measure impact and reach thousands of rural villages.

Human-Centered Design
Designing products for the rural poor play_circle_filled

The Delta, the Dry Zone and beyond

The scale and scope of our work

Our early years of operation allowed us to create a nationwide network of field sales teams, private retailers and hundreds of independent village agents needed to deliver products and services to small farm customers across Myanmar. Today the scope of our network reaches nearly 75 percent of the farming population. We have customers in the Ayeyarwady Delta, Lower Myanmar, the Dry Zone and the Shan hills.

The golden land

Why we focus on Myanmar

For decades, Myanmar was one of the world’s poorest and most isolated countries. We were drawn to work here because we saw the huge potential for how well-designed products and services could have a meaningful impact on the lives of millions of enterprising small-plot farmers.

Sometimes folks ask us if we have plans to expand beyond Myanmar. Simply put, our answer is no. We strongly believe it takes deep knowledge of a place and the lives of its people to have a chance at solving the complex problems of poverty and economic development. Our intention is to go deep into this large market rather than skim the surface in many different places.


Over the past seven years, the pace of change in Myanmar has been dizzying. We’ve had to be especially agile to adjust to the changes our customers are experiencing. Myanmar is far behind its neighbors and millions of small farmers are still neglected and poorly served. It’s now a key moment in the country’s long history. It will take years of sustained effort, wise leadership and efficient use of investments to rebuild the nation and lift millions of rural families out of poverty.

That’s why we’re here.

Lasting impact at scale

Farming households choose to purchase our products and services because they see a quick return on their investment through higher yields, reducing crop losses and optimizing inputs. Our in-house social impact team has been interviewing hundreds of customers every year for over a decade. They measure farmer income gains that can be attributed to the use of our products and services.

Take a look at the numbers below for a snapshot of the scope and scale of our impact:

Scale250,000+ farm customers added each year on a base of over 900,000 farm families
Reach10,000 villages, 160 townships, 75% of the farming population
MedianNet gain of $300 annually per farmer income
Efficiency6x (net income gain/cost to deliver)
Cumulative Impact$498 million in the past 16 years
Sustainability35% of budget from earned revenue, 98% repayment rate on farm loans

Reports and financials

Take a peek around and hold us accountable

Here you’ll find our latest quarterly reports and financial statements.

Proximity partners

Our community of investors and collaborators

We’re fortunate to receive financial support from an outstanding group of investors and donors aligned with our mission. These include development banks, social impact foundations, governments, corporations and impact investors.

  • Alterfin
  • Autodesk
  • BIO
  • Blue Orchard
  • Cartier Philanthropy
  • Cassia Foundation
  • Cordaid
  • David Weekley Family Foundation
  • Finn Fund
  • FMO
  • Grameen Credit Agricole
  • Hampshire Foundation
  • Jasmine Social Investments
  • King Philanthropies
  • LIFT
  • MCE Social Capital
  • Montpelier Foundation
  • Mulago Foundation
  • MAB
  • New Zealand Foreign Affairs & Trade Aid Programme
  • Nordic Microfinance Initiative
  • Oikocredit
  • Peery Foundation
  • Plant & Food Research
  • Proparco
  • Noorda Foundation
  • Skoll Foundation
  • Symbiotics S.A
  • Triple Jump
  • Yoma Bank


We are honored to be recipients of The Skoll Award for Social Entrepreneurship, The Curry Stone Design Prize, Schwab Foundation Social Entrepreneur of the Year and The Ashden Award for Energy and Agriculture. In 2019, Proximity was ranked among the world’s 50 Best Workplaces for Innovators by Fast Company.

The team

Meet a few of our designers, innovators, thinkers and doers

We’ve got some serious talent at Proximity. All 900+ of us – from the farmer-turned-sales staff, to the ballroom-dancing Head of Operations – bring valuable, unique perspectives to our work. Here’s a sampling of some of the people who make up Proximity.

  • Jim Taylor
    Co-Founder, CEO Popcorn Addict
  • Debbie Aung Din Taylor
    Co-Founder, Proximity Research Lead Meditation Enthusiast
  • Yamin Myo Nyunt
    Head of People Operations Bibliophile
  • Khine Yee Hlaing
    Head of Finance Soul Singer
  • Hedvig Sundberg
    Chief Executive Officer, Proximity Finance Nudibranch Nird
  • Phyu Hninn Nyein
    Head of Operations Waltzer
  • Tom Lloyd
    Head of Marketing and Communications Tallest man in Myanmar
  • Sithu Thein Swe
    Strategic Partnerships Lead Fried Chicken Fiend
  • Sohee Hyung
    Head of Data Analytics Sushi Lover :3
  • Giulia Zino
    Head of Donor Relations Crazy Cat Lady
  • Soe Htike Lwin
    Head of Business Operations, Proximity Finance Archer
  • Sandar Aung-Rebiere
    Head of Direct Sales Pachycephalosaurus Birmanica
  • Nang Seng Aye
    Chief Agronomist Agronomist with Entomophobia
  • Seinn Nwe Oo
    Head of Finance, Proximity Finance Super Mom
  • Jamie Stevenson
    Head of Proximity Labs Crime Fiction Reader
  • Bee Jei @ Aung Kyaw Moe
    Talent & Culture Manager Amateur Rapper
  • Thet Hnin Aye
    Social Impact Lead Asian Drama Fanatic
  • Ben Warren
    Head of Investment and Strategy, Proximity Finance Small Wave Surfer
  • Thiri Yadana Saw
    Head of Dealer Sales Hodophile
  • Lwin Mar Htun
    Business Planning and Performance Manager Karaoke All-star
  • Kyaw Zaya
    IT and Facilities Manager Thespian
  • Su Su Khine
    Internal Audit and Compliance Manager Music Lover
  • Nway @ Hsu Mon Htet
    Product Manager Jokester
  • Aung Moe
    Field Operations Manager, Proximity Finance Party Animal
  • Phyu Phyu Pyae
    Product Manager, Proximity Finance Quiet Doodler
  • Aung Ko Ko
    Supply Chain Manager F1 Fanatic
  • Mar Mar Thwin
    Finance Lead Swimmer
  • Man Cha Koe
    Business Operations Manager Avid Reader
  • Jon Hiebert
    Investment Manager, Proximity Finance City Cyclist
  • Toe Lin
    National Sales Manager Master Sense of Direction
  • Xander van den Eelaart
    Data Scientist Beach Fanatic
  • Khin Thi Thi
    Head of People Operations, Proximity Finance Plan.Travel.Eat
  • Khin Yadanar Seinn
    Digital Marketing Manager Coffeeholic

Our board

Minos Athanassiadis, Jim Taylor, Debbie Aung Din, Elisabeth Eilers and Joel Epstein.

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