Who We Are

This is us

The power of being proximate

Our founders, Jim Taylor and Debbie Aung Din, launched Proximity Designs in 2004 with the commitment to create a social business for Myanmar’s underserved rural families. They saw farmers’ profound needs were neglected by the private, government and aid sectors. After 20 years working to make change happen in tough environments around the world, they put to use a powerful idea they learned at the start of their careers.

It was in the Mississippi Delta where they worked with social entrepreneur and civil rights leader, John Perkins, that they learned an important lesson: deep knowledge and understanding comes from living among those you aim to serve. Their problems become yours.

With these values, they moved to Myanmar and entered the rural market with 13 team members and two treadle pump models, working alongside rural farmers.

Hence, our name Proximity.

The mission

35 million rural farmers with a lot to gain

In a country where 70 percent of the population depends on agriculture, improvements in farming technology and techniques – and the credit to access them – are vital to improving living conditions.

That’s where we come in. Our mission is to increase incomes across rural Myanmar. Over the past 14 years, our customers have seen an average annual income increase of 30 percent by using our products and services, which helps put food on the table, keep kids in school and set families up for a brighter, easier future.

Agility through moments of change

While our mission has always stayed the same, over the years we’ve adapted quickly, responding to changing needs. This couldn’t have been more true in the days immediately after Cyclone Nargis hit the Ayeyarwady Delta in 2008. That year we shifted gears, employing our distribution network to eventually deliver over $16 million in emergency aid to 1.2 million farmers.

As we grow, we continuously aim to deliver the most impactful products and services for our customers. Now we see ourselves at an inflection point – moving beyond treadle pumps to scale a wider platform of agricultural services, coupled with nation-building to help Myanmar’s farmers achieve their goals.

Social and enterprising

Being a social business, our aim is to have deep sustainable impact at a large scale. Our revenue model is 65% earned revenues from the products and services we sell and 35% philanthropic capital. Our grants allow us to invest in product design, measure impact and reach thousands of rural villages.

Human-Centered Design
Designing products for the rural poor play_circle_filled

The Delta, the Dry Zone and beyond

The scale and scope of our work

Our early years of operation allowed us to create a nationwide network of field sales teams, private retailers and hundreds of independent village agents needed to deliver products and services to small farm customers across Myanmar. Today the scope of our network reaches nearly 80 percent of the farming population. We have customers in the Ayeyarwady Delta, Lower Myanmar, the central Dry Zone and the Shan hills.

The golden land

Why we focus on Myanmar

For decades, Myanmar was one of the world’s poorest and most isolated countries. We were drawn to work here because we saw the huge potential for how well-designed products and services could have a meaningful impact on the lives of millions of enterprising small-plot farmers.

Sometimes folks ask us if we have plans to expand beyond Myanmar. Simply put, our answer is no. We strongly believe it takes deep knowledge of a place and the lives of its people to have a chance at solving the complex problems of poverty and economic development. Our intention is to go deep into this large market rather than skim the surface in many different places.


Over the past five years, the pace of change in Myanmar has been dizzying. We’ve had to be especially agile to adjust to the changes our customers are experiencing. Myanmar is far behind its neighbors and millions of small farmers are still neglected and poorly served. It’s now a key moment in the country’s long history. It will take years of sustained effort, wise leadership and efficient use of investments to rebuild the nation and lift millions of rural families out of poverty.

That’s why we’re here.

Lasting impact at scale

Farming households choose to purchase our products and services because they see a quick return on their investment through higher yields, reducing crop losses and optimizing inputs. Our in-house social impact team has been interviewing hundreds of customers every year for over a decade. They measure farmer income gains that can be attributed to the use of our products and services.

Take a look at the numbers below for a snapshot of the scope and scale of our impact:

Scale100,000+ farm customers added each year on a base of over 640,000 farm families
Reach10,100 villages, 192 townships, 80% of the farming population
MedianNet gain of $250 annually per farmer income
Efficiency5x (net income gain/cost to deliver)
Economic Impact$440 million in the past 5 years
Sustainability60% of budget from earned revenue, 99.1% repayment rate on farm loans

Reports and financials

Take a peek around and hold us accountable

Here you’ll find our latest quarterly reports and financial statements.

Proximity partners

Our community of investors and collaborators

We’re fortunate to receive financial support from an outstanding group of investors and donors aligned with our mission. These include development banks, social impact foundations, governments, corporations and impact investors.

  • Alterfin
  • Autodesk
  • Cassia Foundation
  • Cordaid
  • Cartier Philanthropy
  • David Weekley Family Foundation
  • DFID
  • FMO
  • Grameen Credit Agricole
  • Hampshire Foundation
  • Jasmine Social Investments
  • King Philanthropies
  • Leap 201
  • LIFT
  • MCE Social Capital
  • Montpelier Foundation
  • Mulago Foundation
  • Noorda Foundation
  • Royal Norwegian Government
  • Omidiyar Network
  • Oikocredit
  • Peery Foundation
  • Skoll Foundation
  • Symbiotics S.A
  • Yoma Bank


We are honored to be recipients of The Skoll Award for Social Entrepreneurship, The Curry Stone Design Prize, Schwab Foundation Social Entrepreneur of the Year and The Ashden Award for Energy and Agriculture.

The team

Meet a few of our designers, innovators, thinkers and doers

We’ve got some serious talent at Proximity. All 800 of us – from the farmer-turned-sales staff, to the ballroom-dancing General Manager – bring valuable, unique perspectives to our work. Here’s a sampling of some of the people who make up Proximity.

  • Jim Taylor
    Co-Founder, CEO Popcorn Addict
  • Debbie Aung Din Taylor
    Co-Founder, Proximity Research Lead Meditation Enthusiast
  • Yamin Myo Nyunt
    Head of People Operations Bibliophile
  • Seng Nu Pan
    General Manager, Yetagon Irrigation Adventurous Cook
  • Michael Van Den Berg
    Chief Financial Officer Haruki Murakami Fan
  • Phyu Hninn Nyein
    General Manager, Farm Advisory Services Waltzer
  • Tom Lloyd
    Head of Marketing and Communications Tallest man in Myanmar
  • Hedvig Sundberg
    Head of Proximity Finance Nudibranch Nird
  • Khine Yee Hlaing
    Finance Manager Soul Singer
  • Giulia Zino
    Head of Donor Relations Crazy Cat Lady
  • Sohee Hyung
    Head of Data Analytics Sushi Lover :3
  • Sithu Thein Swe
    Strategic Partnerships Lead Fried Chicken Fiend
  • Libby Mccarthy
    Senior Product Manager, Yetagon Irrigation Micro-irrigation and Microbreweries
  • Sandar Aung-Rebiere
    Head of Business Operations, Farm Advisory Services Pachycephalosaurus Birmanica
  • Jamie Stevenson
    Head of Proximity Labs Crime Fiction Reader
  • Bee Jei @ Aung Kyaw Moe
    Talent & Network Manager, People Operations Amateur Rapper
  • Nang Seng Aye
    Chief Agronomist, Farm Advisory Services Agronomist with Entomophobia
  • Ben Warren
    Head of Investment and Strategy, Proximity Finance Small Wave Surfer
  • Thiri Yadana Saw
    Head of Business Operations, Yetagon Irrigation Hodophile
  • Thet Hnin Aye
    Team Lead, Social Impact Team Asian Drama Fanatic
  • Seinn Nwe Oo
    Head of Finance, Proximity Finance Super Mom
  • Aung Moe
    Field Operations Manager, Proximity Finance Party Animal
  • Nway @ Hsu Mon Htet
    Product Manager, Farm Advisory Services Jokester
  • Kyaw Zaya
    Team Leader, IT Thespian
  • Su Su Khine
    Audit and Compliance Manager Music Lover
  • Jon Hiebert
    Investment Manager, Proximity Finance City Cyclist
  • Su Zun Mon
    Senior Product Designer, Proximity Labs Anime Aficionado
  • Phyu Phyu Pyae
    Product Manager, Proximity Finance Quiet Doodler
  • Aung Ko Ko
    Supply Chain Manager, Yetagon Irrigation F1 Fanatic
  • Lwin Mar Htun
    Business Planning and Performance Manager Karaoke All-star
  • Soe Htike Lwin
    Head of Business Operations, Proximity Finance Archer
  • Man Cha Koe
    Extension Services Manager, Farm Advisory Services Avid Reader
  • Mar Mar Thwin
    Accounting Manager Swimmer
  • Toe Lin
    Direct Sales Manager, Yetagon Irrigation Master Sense of Direction
  • Xander van den Eelaart
    Data Scientist Beach Fanatic
  • Paing Soe
    Enterprise Architect, Digital Initiatives Konoha no Shinobi

Our board

Minos Athanassiadis, Jim Taylor, Debbie Aung Din, Elisabeth Eilers and Joel Epstein.